Match.com has recently relaunched a new dating website specifically for the over 50’s – Our Time
OurTime is owned by IAC, which also owns other dating sites like Match.com and Chemistry.com. IAC also owns SeniorPeopleMeet.com, and the growth of that site gave CEO Josh Meyers the idea to make an even better dating site and reintroduce the concept of Internet dating to older consumers.
“We saw a fervour for something just for them. Surveys of the age group indicated they wanted to be able to associate with other mature adults,” Meyers said in a published interview.
Although the site has been going for four years, it’s only recently that IAC has realised what an opportunity it has in the seniors market.
At Sterling we await the reaction with baited breath…