It’s time to Boom Baby
Boom or Bust. The over 50’s have more money than any generation before or since. Your company should be communicating with them in the way they’ll appreciate.
Who we are.
Who we are is not important.
What we’ve done – that’s important.
What we’re capable of… that’s amazing.
Martin
Bruce
Simon
The breadth of experience available to Sterling’s clients is breath-taking. We’ve worked at dozens of top advertising agencies at every level from Junior Writer and Account Exec to Creative Director and CEO. We’ve worked in the UK and across the globe. We’ve worked at agencies that have changed names and ownerships multiple times, and started our own – including Sterling.
And whilst we have a huge bank of experience in-house, the reach of our contacts is peerless. We. Know. Everyone. (And if there’s someone we don’t know, we probably know someone who knows them). In-house or outsourced, Sterling can assemble a team of award-winning, business-crunching, insight-accruing people that will massively benefit your business.
A selection of the previous clients of Sterling's core management.
We've created above the line, below the line, across the line and through the line, not to mention online and offline campaigns for the following (and many more):
TECHNOLOGY
Adobe
Alcatel
BT
Cisco
Italia Telecom
AUTOMOTIVE
Daimler Benz
Ford Motors
General Motors
JCB
Kawasaki
TRAVEL
American Airlines
London Boat Show
Thomas Cook
Tourism Canada
UK Government
St Lucia Tourism
RETAIL
Argos
Boots
eBay
Westfield
FASHION
Alfred Dunhill
British Fashion
Clarks Shoes
Design Council
Hugo Boss
Thomas Pink
Victoria's Secret
FOOD
Allinsons Bread
Edam Cheese
Freshbake Pies
Heinz Salad Cream
Ready Brek
BEVERAGES
Black & White
Chivas Regal
Lilt
Milk
Pepsico
ELECTRICALS
Hitachi
ITT
Kenwood
Minolta
Stanley
SERVICES
BUPA
Mencap
M&G
Standard Life
Standard Chartered
UPS
What we do
Creative
Creativity isn’t just about coming up with great ideas (although to be honest, that’s mostly what you should expect of an agency). It’s about an outlook on life and business. The creative resource at Sterling is peerless. Our portfolios could fill an entire bar with awards.
Consultancy
We’re happy to share what we know. It’s our passion to evangelise about the power and influence of older people in the world. We’ll come and talk with clients and agencies alike and ensure that the people with the most to say are included in your plans.
Full Service
We’re not just a new creative hot-shop (you can tell by the grey hairs). Sterling employs the most experienced, wise and dedicated teams across every discipline. From account handling and production to media buying and planning, we are the most experienced professional team you could work with today.
Events
Our specialist market has their own style and walk their own path. We’re telling the industry about them, but we want to do more. We aim to be staging events specifically aimed at older people. They’re wise enough to listen, they’re open enough to accept and they’re young enough to dance.
How we work.
1 ANALYSYS – We start by listening. Then, once we have a clear understanding of a brands’ competitors, insights, demographics, best practice, negatives, imperatives and timings (not forgetting budgets), we toss them into a Moulinex blender and churn them into a manageable and quantifiable form that allows us to get clever.
2 STRATEGY – That’s our watchword at Sterling. Whether it’s a big idea or informed common sense it’s going nowhere without some compelling, memorable, distinctive and challenging magic.
3 SOLUTION - If you keep doing what you've always done you'll keep getting what you've always got. It's as simple as that. We offer game-changing solutions for ambitious brands.